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ADOBE REAL-TIME CDP FEATURES
Audience activation
Drive engagement, loyalty and business results with Adobe Real-Time CDP. Meet customers in real-time — on any device across their journey.
Destinations
Activate campaigns, email, targeted advertising and more with pre-built channel integrations. And use APIs to create customised destinations.
- Person and account-based audiences. Deliver audiences based on person or account identities for flexible activation for B2C and/or B2B campaigns.
- 75+ destinations. Choose from advertising, analytics, email, personalisation, survey and voice of the customer partners for easy access to where your consumers spend time.
- Flexible destinations. Use SDKs to build destinations into bespoke or internal categories.
- Marketer workflows. Use guided workflows to activate audiences to destinations and to understand how they’re being utilised across the enterprise.
- Embedded controls. Enforce governance and make sure only appropriate data is leveraged for personalisation by ecosystem partners.
Orchestration
Plan customer journeys on an easy-to-use canvas.
- Signals beyond marketing. Improve customer experiences by using signals beyond marketing touchpoints.
- Outcome-focused approach. Move customers toward conversion with in-moment actions based on defined conditions.
Real-Time CDP Connections.
Efficiently collect and use event-level data directly without needing third-party cookies or legacy integrations.
- Data collection. Use Adobe Experience Platform Edge Network to scale data requests securely.
- Event forwarding. Use server-side data event forwarding in real time.
- Tag management. Simplify management of analytics, marketing and advertising tags using our industry-leading tag management system to consolidate web, mobile and server APIs.
- Web and mobile SDKs. Collapse and compress all Adobe product libraries into a single development kit for web and mobile platforms.
Learn how to use audience activation features.
Find what you need in Experience League, our vast collection of how-to content - including documentation, tutorials and user guides.
title
Activation Anywhere in Adobe Real-Time CDP
CardDescription
Prebuilt B2C and B2B integrations with key marketing and advertising applications allow marketers to personalise people and account-based experiences.
cardDate
2024-03-26
altCardImageText
Activation Anywhere in Adobe Real-Time CDP
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caas:content-type/product-page, caas:products/adobe-real-time-cdp