Adobe Real-Time CDP Use Case
Create and enhance your customer profiles.
Build unified profiles that power more targeted and relevant omnichannel experiences.
Use profiles to drive exceptional experiences throughout the customer lifecycle.
Adobe Real-Time Customer Data Platform lets you build robust unified profiles that can be activated to deliver personalised messages and content across every touchpoint. These dynamic profiles help businesses improve customer engagement, increase loyalty and drive ROI.
Continuously enrich your customer profiles.
Real-time profiles for individuals and accounts can be created, updated and activated using cross-channel data, customer preferences and behaviours, contextual data and linked identities. In addition, leverage your data warehouse investments by federating datasets into Real-Time CDP to further enrich profiles.
Marketers can use Adobe’s identity service to link disparate identities together. This provides a visual representation of how customers interact across channels.
Discover and create new audiences in milliseconds.
Real-Time CDP collects and distributes data in the moment, letting you segment and qualify audiences at speed no matter their origin. Ingest, organise and govern existing audiences from other platforms, including warehouses to manage audiences end-to-end. Additionally, use look-alike audiences to discover high-value profiles with similarities to existing audiences that are ready for you to deliver relevant offers and communications to in real time.
Identify sales opportunities and reduce churn.
Propensity scoring with Adobe Customer AI enables you to proactively identify and engage audiences with high conversion potential or risk of churn, so you can prioritise and optimise your customer engagement.
Creates targeted customer scores for customers to determine purchase probability forecasts.
Learn more about creating and enhancing your customer profiles.
Questions? We have answers.
Customer profiles in Adobe Real-Time CDP are actionable, real-time views of each individual or account, built by combining data across all online and off-line channels to power co-ordinated and relevant experiences. By continuously enriching customer profiles, marketing and data leaders gain holistic understanding for more targeted campaigns, audience segmentation and predictive personalisation.
- Profiles unify CRM, analytics and third-party data to reflect every customer touchpoint.
- Real-time updates support accurate segmentation, audience creation and in-the-moment activation.
Real-Time CDP’s dynamic profiles and audience features empower digital marketers to personalise campaigns and quickly scale engagement across both new and existing channels.
- Audience creation and segmentation work with first-party second, partner data.
- Flexible modelling supports growthand omnichannel expansion.
- Flexible segmentation types include batch, streaming and edge to accommodate different use cases including those that affect real-time interactions.
Real-Time CDP builds constantly enriched customer profiles, helping marketers and CX leaders deliver tailored experiences and react quickly to behavioural changes.
- Propensity scoring predicts conversions and churn for proactive engagement.
- Lookalike audiences provides additional scale with more high value audiences.
- B2B and B2C unified profiles make account-based and individual personalisation scalable with modelling to support expanded scoring and scale.
title
Build and strengthen customer profiles.
CardDescription
Continuously enrich customer profiles, identify new audiences in milliseconds and reduce churn with Adobe Real-Time CDP.
cardDate
2024-06-26
altCardImageText
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page, caas:products/adobe-real-time-cdp
Let's talk about what Adobe Real-Time CDP can do for your business.
