Adobe Real-Time CDP pricing and packaging

Adobe offers three editions of Real-Time CDP for any type of business wanting to power their customer experience management strategy with unified marketing data.

Pricing considerations

Pricing for each edition is dictated by the following:

Profile Volume

Pricing is determined by the amount of profiles that need to be managed. Profiles are stitched from known and pseudonymous data sources from across the organisation with the intent of aggregating customer data for unified insights, segmentation and activation.

Packaging

B2C Edition

The Business-to-Consumer Edition is for B2C brands wanting to personalise experiences for consumers.


B2B Edition

The Business-to-Business Edition is for B2B brands wanting to personalise experiences for leads and accounts.


B2P Edition

The Business-to-Person Edition is  for combined B2C and B2B brands wanting to personalise experiences for the same person across all lines of business.


Features

B2C Edition

B2B Edition

B2P Edition

Tag Management

green check mark
green check mark
green check mark

Streaming Data Collection

green check mark
green check mark
green check mark

Edge-Based Event Forwarding

green check mark
green check mark
green check mark

Edge-Based Event Destinations

green check mark
green check mark
green check mark

Adobe Experience Cloud Connectors

green check mark
green check mark
green check mark

Data Source Connectors

green check mark
green check mark
green check mark

Advanced Data Source Connectors

green check mark
green check mark
green check mark

Data Activation Connectors

green check mark
green check mark
green check mark

Advanced Data Activation Connectors

green check mark
green check mark
green check mark

Experience Data Model & Data Mapping

green check mark
green check mark
green check mark

Raw Data Preview & Validation

green check mark
green check mark
green check mark

Sandboxes

green check mark
green check mark
green check mark

API Access For Automation

green check mark
green check mark
green check mark

Real-Time Person Profiles

green check mark
green check mark
green check mark

Identity Graph & Management (Person Data)

green check mark
green check mark
green check mark

Known & Pseudonymous Data Support

green check mark
green check mark
green check mark

Advanced Profile Look-up (Person Data)

green check mark
green check mark
green check mark

Profile Enrichment (Person Data)

green check mark
green check mark
green check mark

Data Consent & Compliance Management

green check mark
green check mark
green check mark

Patented Data Governance Controls

green check mark
green check mark
green check mark

Profile Segmentation (Person Data)

green check mark
green check mark
green check mark

Segment Match (Person Data)

green check mark
green check mark

Customer AI (Person Data)

green check mark
green check mark

Profile Activation (Person Data)

green check mark
green check mark
green check mark

Batch Data Egress

green check mark
green check mark
green check mark

Journey Orchestrator Canvas

green check mark
green check mark

Monitoring, Reporting and Usage Dashboards

green check mark
green check mark
green check mark

Real-Time Account Profiles

green check mark
green check mark

Identity Graph & Management (Account Data)

green check mark
green check mark

Profile Enrichment (Account Data)

green check mark
green check mark

Profile Segmentation (Account Data)

green check mark
green check mark

Advanced Profile Look-up (Account Data)

green check mark
green check mark

Profile Activation (Account Data)

green check mark
green check mark

Hybrid Person Profiles (Combined B2C & B2B)

green check mark

Let's talk about what Adobe Real-Time CDP can do for your business.