Report

Why market leaders prioritise their data foundation.

We surveyed over 6,500 marketers and CX professionals to learn about their data management strategies and how they’re extracting value from that data.

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Check out the 2024 Digital Trends — Data and Insights in Focus report for a closer look at how businesses are investing in data management and the business value they gain from it. You’ll also learn:

Why customer data management technology is the top priority investment senior executives will make in 2024.
Why 41% of senior executives believe unifying data will have a significant impact on business.
Why 87% of organisations with highly effective customer data systems deliver digital CX that meets or exceeds customer needs, nearly twice the number of those with poor customer data systems.

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Data, AI and trust. The new pillars of personalisation.

Brands have more customer data than ever, but struggle to activate it for personalised customer experiences. This report shows how to utilise data, tech investments and generative AI to stay competitive.

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2024 Digital Trends — Data and Insights in Focus

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2024-06-05

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Take a look at the 2024 Digital Trends — Data and Insights in Focus report and discover where marketers and CX professionals are prioritising investments and how leading brands are using data to stay ahead of the competition.

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