ADOBE 2024 DIGITAL TRENDS REPORT
The digital trends defining the era of AI.
The 14th annual Adobe Digital Trends report shows that to stay competitive, brands need unified data to refine and personalise customer journeys and unlock the full potential of generative AI.
The inside look at what’s shaping personalisation today.
Adobe, in collaboration with Econsultancy, surveyed over 8,000 digital experience professionals — from executives to practitioners — and over 6,000 customers globally. Our research shows customers expect seamless, connected experiences. To deliver on that, organisations need a strong data foundation and a clear strategy for how to leverage generative AI.
Discover the top trends for your industry and leading digital solutions.
Media and entertainment
Financial services
Content management
Data and insights
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Get the Adobe 2024 Digital Trends report.
