ADOBE 2023 DIGITAL TRENDS REPORT

Creativity is your competitive edge.

Now in its 13th year, the data and research in the Digital Trends report shows you how today’s trends and opportunities will shape the digital economy.

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2023 Digital Trends Report.

This year’s trends point to how innovation and creativity will fuel your wow factor.

Customers are always raising the bar for what makes a great experience — delighted one day and dismissive the next. This puts pressure on organisations to continually meet and exceed these evolving standards. The 2023 Digital Trends report shows how brands that embrace creativity across their ideas, processes and technologies will lead with great experiences.

Prioritise innovation.

Give teams the time and resources to flex creatively across the customer experience.

Infuse content systems with efficiency.

Let automation and improved workflow overcome friction in content creation and delivery.

Pair insight and instinct.

Blend data with human insights for more meaningful activation and interaction.

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The digital trends show what leaders are doing.

In the 2023 Digital Trends report, we’ve broken the data out among “leading” and “mainstream” organisations to get a sense of where both have been. Survey respondents agreed with the following statements:

  1. Customer expectations are constantly resetting to match their best omnichannel experiences.
  2. The demand for content has significantly increased.
  3. Emphasis on immediate needs at the cost of longer-term planning.

Customer expectations are constantly resetting to match their best omnichannel experiences.

The demand for content has significantly increased.

Emphasis on immediate needs at the cost of longer-term planning.

Over the last three years, would you agree with these statements?

Leaders

Mainstream

Get the 2023 Digital Trends.

Discover the trends driving customer experience in 2023 — and how you can stay one step ahead.

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The trends shaping your business needs or industry.

Focus on relevant trends influencing your industry in our series of reports or learn how Adobe Experience Cloud products help prioritise your biggest business needs.

Ready, set, go. Get the 2023 Digital Trends report.