Content is the foundation of your lead generation and lead nurturing efforts. Marketers have come to rely on content to engage prospects and customers in today's buyer landscape, but to do so, your content must educate, inspire and beg to be shared. It should help leads overcome challenges and achieve their aspirations. If you are able to do that, leads will flock to you and you'll gain their trust.
In this ebook, you'll discover:
- How content marketing can generate higher quality leads for lower costs
- The biggest mistakes marketers make in their content marketing strategies
- How to plan your content for lead generation
- How and why you should create buyer personas
- How to map content to buying stages
- Why content is a vital part of your lead generation strategy
To learn more about generating leads, read The Definitive Guide to Lead Generation.