The NFL and Adobe AI bring fans closer to the game.
Through a global partnership that combines AI, creativity and marketing, Adobe and the NFL deliver personalised experiences to the fans of today and the next-gen fans of tomorrow.
The biggest names in sports are creating winning fan experiences.
National Football League
AI-powered workflows help the NFL personalise every touchpoint across apps, NFL+ and stadium experiences to deepen fan connections and fuel its global expansion.
Premier League
The Premier League is unlocking the next wave of fan engagement, using data, creativity and generative AI to power unique, personalised experiences.
Major League Baseball™
With AI-driven journeys and real-time customer data, MLB™ customises content across every channel to build one-to-one relationships with millions of fans.
Real Madrid
Real Madrid is redefining global fan engagement by using data, creativity and Adobe’s generative AI to deliver the next era of personalised fan experiences.
Helping the Premier League kick off a global creative revolution.
Adobe’s partnership with the Premier League brings the League’s 1.8 billion fans closer to their favourite clubs, players and moments through personalised experiences based on their unique interests. As part of the League’s digital transformation, Adobe Express and Adobe Firefly generative AI will give fans new ways to engage with Premier League content and the Fantasy Premier League experience.
Adobe and Major League Baseball™ optimise fan experiences.
Major League Baseball™ (MLB) has embraced and scaled Adobe Journey Optimizer to bring richer digital messages to fans throughout the game.
Real Madrid executes a winning digital game plan.
Real Madrid scores big, engaging fans with iconic, personalised experiences on and off the field.
The PGA TOUR boosts cross-platform fan engagement by 22%.
The PGA TOUR uses Adobe's enterprise solutions to personalise content, deepen fan engagement and boost digital interactions across platforms — all powered by real-time customer insights.
See what Adobe can do when we’re on your team.
*Major League Baseball trademarks and copyrights are used with permission of Major League Baseball. Visit MLB.com.
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Boost fan engagement with personalised experiences.
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CardDescription
Adobe’s AI-powered products help sports organisations deliver real-time, relevant messages to optimise fan experiences across channels.
cardDate
2025-11-25
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caas:content-type/guide
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