Adobe Guide to Buying Groups

Align your strategy. Win buying groups. Drive results.

A buying group-focused B2B strategy engages customers with intelligently tailored content that drives demand and delivers results, faster. Learn how the right strategy and Adobe Journey Optimizer B2B Edition can help you:

Engage full buying groups for increased campaign effectiveness.
Personalize content and streamline workflows.
Boost win rates, ROI, and sales velocity.

Marketo Configurator Friday, March 14, 2025 at 16:32

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Speak directly to every buyer at every touchpoint.

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2025-03-14

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Learn how buying group strategies and Adobe Journey Optimizer B2B Edition can help you tailor content at scale and drive results.

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