Adobe Firefly: Business-ready AI to supercharge your content.

Enterprise organisations recognise that generative AI has the potential to transform content creation, increasing scale and reducing time to market. However, a top priority for many audiences is strong guardrails being in place to ensure AI is used ethically.

This guide explores how Adobe Firefly generative AI models maintain the highest ethical standards and are designed to be safe for business while supercharging content production:

• AI models trained to mitigate bias and protect business interests. Firefly is trained on Adobe stock assets and public domain content, designed to address harmful biases and must pass our AI Ethics Impact Assessment.
• Risk mitigation. In the unlikely event of an IP claim involving a Firefly output, Adobe offers an indemnification option to give our partners peace of mind.
• Increased creativity and output. Automate derivative asset creation, create locked templates to guarantee consistent branding and hand off last-mile edits earlier.

Learn more about how Firefly can power these possibilities for your business today.