2025 Holiday Shopping Statistics, Trends & Insights | Adobe | Adobe UK

2025 HOLIDAY SHOPPING TRENDS

Winter’s here — and so are the holiday retail trends.

Every season, we add trillions of retail datapoints to a list and check it twice. Learn more about the insights into this year’s consumer spending from Adobe’s Holiday Shopping report.

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The UK holiday shopping data is here.

The 2025 UK holiday shopping data highlights top-line spend, the days that drove the highest sales, and the continued rise of mobile as the dominant shopping channel. Buy now, pay later saw increased spend throughout the season, while AI-driven traffic to retail sites accelerated rapidly. See below for more detailed insights that shaped this holiday season.

Total season spend

Nov 1–Dec 31, 2025

Mobile spend

Nov 1–Dec 31, 2025

BNPL spend

Nov 1–Dec 31, 2025
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Top-line retail spend

The 2025 holiday season surpassed the record levels set in 2024 as online holiday spending sees its third successive year of positive year-on-year growth. A record £26.9B will be spent online this holiday season (Nov 1–Dec 31, 2025) up 4.1% year-on-year.

Consumer spend during the holiday season

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Spend on key days

Total pounds: 2024 v 2025
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Revenue by day

Nov 1–Dec 31, 2025
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Discounts

See when the best prices showed up for the top categories. Click the products below to filter your view.
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Oct 1–Dec 31, 2025
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Additional discounts

See when the best prices showed up for the top categories. Click the products below to filter your view.
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Oct 1–Dec 31, 2025
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Mobile spend

Mobile devices have cemented their dominance, and that continued this holiday season. Mobile revenue share hit 61.5% this holiday season, accounting for £16.5 bn in online spend.

Mobile revenue share

Nov 1–Dec 31, 2025

Mobile spend during the holiday season

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Buy now, pay later

Buy now, pay later continued to be an important payment option for consumers this holiday season. £3.7B was spent through the payment method this holiday season (Nov 1–Dec 31, 2025), up 2.2% year-on-year.

BNPL Cyber Monday spend

Dec 1st, 2025

BNPL spend during the holiday season

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AI-driven ecommerce traffic

AI is changing how consumers shop for holiday gifts. This holiday season, traffic from AI sources (LLMs) to retail sites rose 329% from the 2024 holidays.

AI Traffic

Nov 1–Nov 23, 2025

AI visit share growth on key dates

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Toys, video games and consoles, and electronics were all key drivers of holiday spending. Below are the products and categories Adobe expects to fly off the shelves this holiday season.

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Content as a Service v3 - digital-insights - Wednesday, 18 June 2025 at 12.13

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title
Discover the 2025 seasonal retail trends.
cardDate
2025-11-03
Description
Explore Adobe’s Holiday Shopping report for insights on online spending, best-selling holiday products, changing consumer demand, and more.
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primaryTag
caas:content-type/report
Tags
caas:content-type/report, caas:products/adobe-commerce, caas:products/adobe-analytics, caas:topic/thought-leadership, caas:topic/digital-insights, caas:industry/retail