PODCAST
Bram Westenbrink of Heineken on building brand relevance.
CMO Bram Westenbrink talks about what brand relevance means in practice and how it pays off for companies in the long run.
GetYourGuide CMO shares how he sold 120M+ in travel activity tickets.
VP of growth marketing Wouter Blok shares his journey from pilot to marketing pro and brand strategies for the travel industry.
Doug Martin of General Mills on marketing and sustainable growth.
Chief disruptive growth officer Doug Martin talks about the role of CMO, tangible ways to influence a company's future, and how to accelerate growth.