PODCAST

The chief digital officer of Unilever on purpose-driven marketing.

Podcast information

Unilever is one of the few FMCG giants in the world. With the company managing over 400 brands in 192 countries, Unilever is a massive company. How does Unilever keep growing and thriving? By doing well by doing good, the mantra of William Lever himself still sets the foundation of the operation today. Unilever believes that by acting from a purpose driven perspective, brands grow quicker than usual, and it has the evidence to back up its claims. You hear it from the global CMO herself, Conny Braams.

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Speaker

Conny Braams

CMO of Unilever

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Title

The chief digital officer of Unilever on purpose-driven marketing.

cardDate

2024-07-09

cardImage

CardDescription

Conny Braams shares how brands with a purpose-driven focus can grow quicker than usual and shares the evidence behind the claim.

primaryTag

caas:content-type/podcast