Kim Larsen of Ing talks digital transformation’s impact on banking.
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CEO of Shell Brands International talks B2B marketing challenges.
CEO Dean Aragón shares lessons from two decades of experience at Unilever and how it helped him succeed at B2B marketing for Shell.
McDonald’s VP on future-proofing your brand and competition.
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Podcast information
In this episode of CMOtalk Klaas and Adam talk to Doug Martin, Chief Brand & Disruptive Growth Officer at General Mills. Doug plays an important role in the long-term growth strategy of the 150-year-old global food company. Today we’re going to talk about the role of the CMO. How can a CMO influence a company's future in tangible ways that spur sustainable growth?
Speaker
Doug Martin
Chief Brand & Disruptive Growth Officer at General Mills