PODCAST
Jill Kramer of Accenture discusses marketing through tough times.
Chief marketing officer Jill Kramer shares strategies for building resilience in marketing and insights on how marketers can navigate challenges.
CEO of Shell Brands International talks B2B marketing challenges.
CEO Dean Aragón shares lessons from two decades of experience at Unilever and how it helped him succeed at B2B marketing for Shell.
Chief brand officer of Deutsche Telekom (T-Mobile) on brand equity.
Ulrich Klenke talks about brand equity, the company’s $51 billion brand value, and how to create meaningful customer experiences.