CMO of Bayer talks about emotion and creativity in marketing | Adobe UK

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CMO of Bayer talks about emotion and creativity in marketing

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Bayer is famous for introducing aspirin to the world, but they do so much more than selling medication. Patricia, CMO of Bayer, discusses creativity in marketing. Has Bayer taken a more emotional approach in their advertising? And why did they choose this strategy?

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Speaker

Image of Patricia Corsi

Patricia Corsi

CMO of Bayer

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Title
CMO of Bayer talks about emotion and creativity in marketing
cardDate
2024-07-09
cardImage
Image of Patricia Corsi
CardDescription
Award winning CMO Patricia Corsi discusses rationality and trust in marketing and why Bayer chose an emotional approach to advertising.
primaryTag
caas:content-type/podcast
Tags
caas:role/executive, caas:content-type/podcast