PODCAST

Wouter Blok (GetYourGuide) on brand growth

GetYourGuide CMO shares how he sold 120M+ in travel activity tickets image

Podcast information

We're honored to have Wouter Blok as our guest. Wouter is VP Growth Marketing at GetYourGuide, the European platform to book guided tours. He originally trained to become a pilot, no less with KLM. Flying wasn't as exciting as marketing though, so he joined several startups. Wouter later went on to Google, Coolblue, and Sprint. Now, he's conquering the world with Get Your Guide, which was founded in 2009 and has sold over 120 million tickets. How have they managed that?

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Speaker

Wouter Blok

VP Growth Marketing at GetYourGuide

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Title

GetYourGuide CMO shares how he sold 120M+ in travel activity tickets.

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2024-07-09

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CardDescription

VP of growth marketing Wouter Blok shares his journey from pilot to marketing pro and brand strategies for the travel industry.

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