Report

Adobe is the highest-designated Leader in Everest Group’s CDP Products PEAK Matrix® Assessment 2025.

Explore Everest Group’s Customer Data Platform (CDP) Products PEAK Matrix® 2025 to learn why Adobe is in the highest Leader position for strengths including:

  • A well-distributed client base across industries, with a product roadmap focused on omnichannel data unification and customer journey optimisation.
  • Significant investments in first-party data strategies with the launch of Real-Time CDP Collaboration, enabling compliant data clean rooms for marketers.
  • A strong global presence through an extensive technology and SI partner ecosystem, including partnerships with all major SI providers.

Everest Group Customer Data Platform (CDP) Products PEAK Matrix® Assessment 2025

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Customer Data Platform (CDP) Products PEAK Matrix®Assessment 2025

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