Adobe named a Leader in Agentic Marketing for B2C Enterprises 2026 | Adobe UK

REPORT

Learn why Adobe is a Leader in agentic marketing for B2C Enterprises.

Discover how Adobe connects your marketing agents in one place and helps teams create on-brand content fast, with the rights already cleared.

We believe Adobe's recognition as a Leader in the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment reflects the strength of our agentic and generative capabilities.

  • Agentic orchestration
    Coordinate agents across the marketing stack from natural-language prompts.
  • Generative content at scale
    Plan, generate and measure on-brand variations across paid media, email, social and display.
  • Brand-safe creative
    Generate image, video, vector and audio with commercial safety and IP indemnification.
  • Grounded in real-time data
    Work from real-time Adobe Experience Platform data, with human-in-the-loop refinement.

Please share your contact information to get the report.


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IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment

  • Connect the context behind creative decisions.

    Adobe CX Enterprise Coworker brings briefs, performance insights and asset production together. Explore workflows that show how.

  • Adobe CX Enterprise Coworker is now in ChatGPT.

    Adobe expands its OpenAI partnership with CX Enterprise Coworker in ChatGPT, OpenAI Marketplace and Workfront adding the Agents API.

  • Accelerating commerce and sales pipelines with AI.

    Discover how generative, predictive and agentic AI work together to help buyers move from discovery to transaction with less friction.