#f5f5f5PERSONALISATION AT SCALE FOR RETAIL
In retail, it pays to personalise.
Personalisation at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalisation programmes. Learn more in this Adobe-commissioned Forrester Consulting research study.
Personalisation efforts are paying off for retailers, but customer experience demands remain high.
Forrester’s research delivers key findings for retailers, including:
- Meeting high customer expectations remains challenging, with just 18% of B2C consumers saying retail companies meet their experience needs.
- Despite challenges, personalisation at scale is proving its worth, helping retailers exceed targets across revenue (68%), conversions (68%) and customer experience (63%).
- To achieve experience excellence, retailers must focus on developing personalisation across data, content and omnichannel orchestration.
cardTitle
Personalisation at Scale: Retail Industry Spotlight
cardImage
CardDescription
Learn what’s motivating retailers to accelerate adoption of personalisation programmes in this Adobe-commissioned Forrester Consulting research study.
primaryTag
caas:content-type/report
Tags
caas:content-type/report,caas:region/north-america,caas:industry/retail,caas:journey-phase/discover,caas:journey-phase/explore,caas:journey-phase/evaluate,caas:role/marketing,caas:role/advertising,caas:role/digital,caas:role/vision-leader,caas:role/decision-maker,caas:role/feature-evaluator,caas:role/commerce,caas:products/adobe-experience-platform,caas:products/customer-journey-analytics,caas:products/adobe-real-time-cdp,caas:products/journey-orchestration,caas:role/it,caas:business-unit/experience-cloud,caas:business-size/enterprise,caas:audience/enterprise