https://video.tv.adobe.com/v/3464883?end=nothing&learn=on&captions=eng&autoplay=true

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B2B 3.0: AI-driven Strategies for Elevating your Go-to-Market

Buyers now prefer self-guided journeys that include digital discovery, self-service purchasing, and hyper-relevant, role-based content and experiences—making your job as a marketer even more challenging. This Strategy Keynote will deliver thought leadership, actionable strategies, and an overview of the offerings that are reshaping the future of B2B marketing. Learn to leverage AI-driven approaches with the latest in predictive tools and sales insights that enable tailored experiences for your customers and revenue for your organisation.

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Event speakers

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Teresa Joy,

VP Marketing Data & Audience Strategy, SAP

Kate Mackie,

Partner and Global Marketing Lead, EY

Sunil Menon,

Sr. Director, Strategy & Prod Mktg, Experience Cloud , Adobe

Ariel Lau,
Solution Consultant, Adobe
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cardTitle
AI-Driven Strategies for the Future of B2B Marketing
CardDescription
Discover AI-driven B2B strategies to deliver tailored, self-guided buyer experiences that boost engagement, drive revenue, and reshape marketing.
cardDate
2025-04-30
cardImage
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caas:content-type/webinar
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caas:content-type/event-session,

caas:products/ customer-journey-analytics-b2b-edition,

caas:industry/financial-services,

caas:industry/retail, caas:industry/manufacturing, caas:industry/automotive-&-mobility,

caas:industry/consumer-goods, caas:industry/government,

caas:industry/healthcare,

caas:industry/high-tech,

caas:industry/media-and-entertainment,

caas:industry/telecommunications,

caas:industry/travel-and-hospitality

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