VIDEO

Managing Greater Content Velocity with the Content Supply Chain

93% of companies say customers expect more personalised content across different touchpoints. Content velocity is the answer to this challenge. In this interview Adobe and Merkle explore how Content Supply Chain and GenAI tools are fueling content velocity.

https://video.tv.adobe.com/v/3451673/?captions=eng&quality=12&learn=on
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https://main--bacom--adobecom.hlx.page/fragments/resources/cards/thank-you-collections/frame-io

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Title
Adobe and Merkle - thought leadership interview
cardDate
2023-12-12
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CardDescription
Adobe and Merkle discuss how content velocity was maximised to deliver 50,000 assets for Black Friday, using the content supply chain and Generative AI tools.
primaryTag
caas:content-type/demos-and-videos
Tags
caas:content-type/demos-and-videos, caas:products/content-supply-chain, caas:products/genstudio, caas:products/firefly