AI demands collaborative leadership in marketing.
Intuit's Mos' Okediji discusses collaborative leadership in the AI era and why AI-driven change demands people-first change management.
Generative AI set Vanguard up for agentic success.
Vanguard’s experience with generative AI laid the foundation for agentic AI, with people guiding every outcome.
What changes when AI agents become customers.
Lumen's Moria Fredrickson explains why brands must design for both AI agents and people while keeping storytelling a uniquely human skill.
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The future of marketing and how AI affects your brand reach.
Loni Stark, VP, Strategy and Product, Adobe, explores the growing role of LLMs in customer search and discovery and the implications on the future of marketing.