Experimentation, It’s Cultural

On-demand webinar | 48 min | Free of charge

Join our webinar to learn why experimentation led businesses put testing at the heart of their strategy. From incremental tweaks to major changes, experimentation enables your business to implement change quickly and see results immediately.

However, for many, developing a culture that encourages experimentation can prove difficult. Join the industry experts Adobe and Creative CX as they reveal how experimentation can help you deliver outstanding customer experiences.

Related to products such as: Adobe Target and Adobe Analytics

Why attend this webinar?

Watch this on-demand webinar and learn:

  • Hear from Elsevier and how they transformed their business with an experimental led culture
  • Learn how to build out an experimentation culture
  • Find out what the future of experimentation looks like beyond the web
  • Unlock 5 key takeaways on creating a culture of experimentation
Intended audience
  • Anybody involved with optimising customer experiences in your company
  • Anyone working with customer data


Nicolai Humphreays
Nicolai Humphreys.
Senior Product Manager, Elsevier
Nicolai’s Linkedin
Nicolai Humphreys is a Senior Product Manager at Elsevier (part of RELX Group) advancing the set of optimisation tools, methods and processes product managers use to improve their products and product experiences. Passionate about data, technology, research and people, Nicolai has over ten years experience working with digital products and services.
Henry Burr
Henry Burr.
Head of Strategy, Creative CX
Henry’s Linkedin
Henry Burr is Head of Strategy at Creative CX. He oversees the delivery of strategic engagements across a varied and diverse portfolio of clients. He is experienced in conversion rate optimisation as well as experiment-led product development. Henry has held a variety of roles in digital working both client and agency side in a career spanning more than 15 years.
Jamie Brighton
Jamie Brighton.
Head of Product & Industry Marketing, EMEA at Adobe
Jamie’s Linkedin
Jamie has worked in digital marketing for 20 years, 12 with Adobe helping clients implement and adopt optimisation, personalisation and behavioural targeting in the EMEA and APAC regions. Jamie currently heads up the product and industry marketing team for the Adobe Experience Cloud in EMEA. His current areas of focus include personalisation, AI and the role of tech in delivering customer experiences.