On-Demand webinar | Duration: 60 min | Free of charge

Online event

Finance Talks Creating real-time customer experiences

Join Nordea, Journalist from ‘Millionærklubben’ Pernille Enggaard and the Adobe Finance lead at the online event Finance Talks as they discuss how to drive personalisation at scale in the Financial Industry.

How do we create meaningful digital interactions with our customers? What does it take?

Why are the leaders leading? Which capabilities, organisation and processes are needed?

What are the challenges around unifying data when dealing with legacy systems?

Agenda:

**Introduction by Pernille Enggaard, Business and Finance Journalist.**New challenges require new perspectives. Learn more at the brief introduction.

Trends, Challenges and Opportunities when developing customer experiences in FSI by Simon Murray, Finance Lead, Adobe

  • Trends in FSI – What are the most impactful initiatives when developing real-time personalisation?
  • What are leaders doing to be in the pole position?
  • What are the challenges around gathering, analysing, and using data to create true personalisation?
  • How are FSI companies creating meaningful digital interactions with their customers?

Nordea’s journey to create a personalised customer experience by Nikolaj Bardram, Group Head of Web Analytics & Online Optimization, Nordea

  • What are we in Nordea doing today to create personalized experiences?
  • The challenges we face, and capabilities needed to succeed.
  • Our focus and journey ahead to continuously improve customer interaction.

Q&A, The speakers are answering questions from the delegates

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Moderator

Speakers

About Adobe webinars.

Adobe is focused on helping our customers remain well-positioned for business continuity, and to stay agile in today’s challenging times when things are quickly changing. Business continuity is not about a moment in time, it’s about adapting to the current environment and innovating as you go along.

This may require rapid pivots to build your position of trust and to continue to gain customer confidence. One thing is certain – digital engagement will be among the most powerful assets in every organisation’s arsenal for responding effectively and decisively to this and future challenges.

to learn more about how businesses can quickly and efficiently adapt to this rapidly changing landscape.

Michael Plimsoll
Pernille Enggaard, Business and Finance Journalist.
Pernille is an established Danish journalist, tv and podcast host known for her insights on the financial markets, global trends and interviews with top CEO's. For ten years she's been hosting the popular finance show "Millionærklubben" and she's been with TV2 News, Radio24syv and Dagbladet Børsen among others.
Michael Plimsoll

Nikolaj Bardram, Group Head of Web Analytics & Online Optimization, Nordea.
Nikolaj is leading the Web Analytics & Online Optimization unit at Nordea bank. Nordea is the largest bank in the Nordic region. 9,2M customers. And 28k Employees.

Nikolaj has 14 years of experience with data, online measurement and optimization(CRO) to drive customer experience and conversions. Passionate about people, technology, data and the powerful capabilities it comes with.

Transitioned from being a dedicated analyst to leader of leaders and direct reports across multiple countries and nationalities.

Michael Plimsoll
Simon Murray, Finance Industry Lead, Adobe.
Simon Murray leads the Financial Services practice within Adobe’s Digital Strategy Group, partnering with senior marketing, digital and technology leaders to develop strategies for customer-experience transformation, digital innovation and business growth. Simon joined Adobe in 2019 having previously spent 20 years in Financial Services, the majority of which was spent at Morgan Stanley, and then more recently at AllianceBernstein. During this time he built and led global teams focussed on leveraging digital channels and analytical insightacross Investment Banking, Wealth Management and Asset Management. As a former practitioner, he has extensive experience of delivering customer-centric digital experiences in order to deepen customer relationships and drive new business opportunities.