Adobe Digital Leaders Series Webinar:

How Sword Health Switched from Pardot and Grew Revenue 5x using Marketo

Sword Health became a Marketo customer in 2021 after using Pardot. From 2021 to 2022, the marketing team doubled in size and needed a more robust marketing automation platform.

Learn how Sword Health:

  • Implemented Marketo to grow their pipeline and marketing activities
  • Overhauled their lead scoring model
  • Evolved their nurture drip strategy
  • Added Bizible and ABM features after their first year

In this 30-minute on-demand webinar, Pieter goes over the challenges Sword Health faced with Salesforce Pardot and the results they’ve achieved with Adobe Marketo Engage.

Pieter Leeflang

Marketing Operations Manager

Sword Health

Pieter Leeflang serves as Marketing Operations Manager for Sword Health, where he works to standardize processes for ad, event, and email programs in Marketo and across the company’s tech stack. Pieter is a Marketo Certified Expert and a longtime Marketo user with over 10 years of experience managing everything from building data normalization programs to lead scoring, routing, and marketing operations. Pieter loves spending time outside with his family as well as rock climbing, skiing (snow or water), and sitting on any kind of bike.

Ben Tepfer

Sr. Technical Evangelist


As the Senior Technical Evangelist for Adobe’s Experience Cloud and Experience Platform, Ben Tepfer is responsible for creating and representing the vision and value of Adobe Experience Cloud in real-world use cases for the market, analysts, prospects, customers, and Adobe sales teams, globally. Ben also represents Adobe to the partner and developer community, talking about and demoing the Adobe Experience Platform. Ben has lead keynotes at numerous Adobe events. Ben has been featured in Entrepreneur, Adweek, Cheddar, Huffington Post, VentureBeat, and MediaPost and speaks at major industry conferences such as &THEN Marketing Conference, Brand Marketers Summit, Digital Pharma East.