On-demand podcast | 36 min | Free of charge

Listen in to the Manufacturing Talks Podcast

Meet Adobe, CBS and Siemens in the podcast and hear about how to create great customer experiences in Manufacturing.

In B2B you previously grew your business by creating physical meetings and events enabling sales teams and customers to meet. In 2020 this has not been possible. The industry has had to find new ways to establish relationships. The industry has pivoted to new levels in order to create digital experiences for their customers. This transformation has required a new strategy, new processes, and new mindsets.

This podcast moderated by Mogens Bjerre, Professor CBS Copenhagen Business School is aimed at exploring the customer experience driven digital transformation journey. We will hear from Adobe’s Industry Leader Danny Dalton talking about the trends right now in Manufacturing and what challenges the industry is facing. We will hear from Siemens on how they adapted their customer event strategy to Covid-19, the challenges they had and how they pivoted to fully virtual events

Register here and get immediate access to the podcast.

If you would like to view the webinar please access it here:

Michael Plimsoll

Damir Hudak
Project Director Global Fairs & Events for Digital Industries, Siemens AG

Since beginning his career, Damir has always been passionate about marketing strategies and their statistics and how to leverage them for making trendsetting business decisions.

From 2016 to 2019, Damir headed communications for Siemens’ fast-growing “MindSphere” cloud solutions business before he began to manage the two flagship events for Siemens Digital Industries, the Hannover Fair and Smart Production Solutions.

In addition, Damir has been Head of Communications for the Water Technologies business at Siemens, analyst, sales manager and director for IT.

Damir holds a degree in business administration and is a member of the Hannover Fair Exhibitors Council.

Michael Plimsoll

Mogens Bjerre
Author and Associate Professor,PHD, CBS Copenhagen Business School

Mogens Bjerre, holds a Ph.D. and is an Associate Professor at the Department of Marketing at Copenhagen Business School. Mogens joined CBS as an industrial research fellow in 1995 and acquired his Ph.D. in 1999 about Key Account Management. He joined CBS after a career as CMO and Managing Consultant. Mogens teaches courses in Brand Management, International Marketing, Sales Management, Sales Governance & Business Development. His research interests focus on strategic use of branding, B2B relationships, complex customer journeys & sales processes as games. He has written articles and books on franchising, brand management, trade marketing, key account management, organizational buying behavior, retailing service management & strategic relationship marketing. Furthermore, he acts as consultant for leading firms in various industries and is on the board of several organizations.

Michael Plimsoll

Danny Dalton
Industry Strategy Manager Globally at Adobe

Danny joined Adobe Systems in 2010 and has held several different roles within the company, most recently as a member of Adobe’s Industry Strategy team focused on the B2B space. In this capacity, he defines Adobe’s POV and go-to-market strategy for the B2B organizations. Danny also provides marketing thought leadership and works with top-tier brands providing guidance on digital transformation and marketing excellence topics and is a frequent speaker at industry conferences and events.