Retail Talks

Shaping up to new realities

On Demand webinar | 60 min | Free of charge

View the Retail Talks online session and hear Coop's journey to become a digital leader in Retail.

The Retail industry is in continual transformation, and the impact of 2020 has been an acceleration of the digital transformation already underway.

We have invited Jan Madsen, Executive Vice President Coop Denmark, and CEO of Lobyco and the industry lead at Adobe Axel Heyenga to join up to discuss how to build a new digital strategy to secure customer engagement.

Dorte Wimmer Director of Retail Institute Scandinavia will moderate the live Q&A session.


Introduction by Dorte Wimmer, Director of the Retail Institute Scandinavia: New challenges require new perspectives. Learn more in a brief introduction at today’s event

Digital Agility in Retail - How to shape for new Realities by Axel G. Heyenga, Industry Strategy Director Retail at Adobe. In this session we will define our view on B2B and B2C customer engagement, look at pre-covid trends of 2020, how the industry reacted to the crisis and what the new reality might look like. We will focus on customer engagement as well as the urgent need for a digital-first strategy in Retail and will give insights how customers are setting themselves up for the new reality.

Coop presents the strategy behind creating a digital ecosystem by Jan Madsen, Executive Vice President Coop Denmark, and CEO of Lobyco. Coop presents the challenges, the learnings, the results, the product created and next steps. You will get a unique insight into Coop’s strategy and creating of a digital ecosystem based around the ‘Coop app'. In addition, COOP will present the thinking behind the carve out, Lobyco A/S, which delivers a digital platform for retailers around the world.

Register here to view the webinar.


About Adobe webinars.

Adobe is focused on helping our customers remain well-positioned for business continuity, and to stay agile in today’s challenging times when things are quickly changing. Business continuity is not about a moment in time, it’s about adapting to the current environment and innovating as you go along.

This may require rapid pivots to build your position of trust and to continue to gain customer confidence. One thing is certain – digital engagement will be among the most powerful assets in every organisation’s arsenal for responding effectively and decisively to this and future challenges.

Explore more webinars in the series to learn more about how businesses can quickly and efficiently adapt to this rapidly changing landscape.

Michael Plimsoll
Jan MadsenExecutive Vice President Coop Denmark A/S, and CEO of Lobyco A/S
Jan Madsen has been an Executive Vice President in Coop Danmark, a leading danish grocery retailer, the last 12 years. Prior to Coop Denmark, Jan has held management positions in Nestlé, Carlsberg and McKinsey & Co. Jan Madsen is the CEO of Lobyco A/S, which is the recent carve-out from Coop Denmark selling the successful mobile loyalty platform.
Michael Plimsoll

Dorte Wimmer
Director Retail Institute Scandinavia
Dorte Wimmer has worked with retail trends and consumer behavior for more than 15 years in both Danish and international companies – among other things with food. Dorte Wimmer is an expert in current and future retail and consumption patterns.

She has extensive knowledge and insight and knows how companies should act to win the consumers’ loyalty. This knowledge ranges from strategy and branding to purchasing behavior and cross channel strategy to implementation. She is a very experienced lecturer in Denmark, Europe and Asia and was nominated ’lecturer of the year’ in Norway in 2016.

Dorte is the auther behind several books about retail and consumers, for example: Consumer of the future: Generation Y, Global Retail Trends & Innovations and the latest release, Refresh Retail.

Michael Plimsoll
Axel G. Heyenga
Industry Strategy Director Retail and Automotive, Adobe
As Industry Strategy Director in Retail & Automotive, Axel G. Heyenga is driving and leading the EMEA Retail as well as the global Automotive Strategy & GTM at Adobe, helping Customers, Partners and our Field to excel in their work. Working with all of the best Brands in Retail & Automotive, Axel has the opportunity to see and actively help Executives to get the latest on how to build outstanding and differentiating Experiences for their Customers. On Behalf of Adobe, Axel is building industry thought leadership & primary research for Customers and Partners. He is also enjoying speaking at some of the most influential Digital Marketing Events in US & EMEA.