ABOUT THE SESSION

The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.

Track: Marketing Workflows and Collaboration

Session Type: Innovation Super Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Product Manager, Operations/COO, Project Manager, Web Designer

SPEAKERS

• Steve Hammond
  VP Experience Cloud & Adobe Workfront, Adobe
• Kari Woolf
  Principal Product Marketing Manager, Adobe
• Scott Horst
  Vice President of Brand, Creative, and Digital, Lumen
• Eva Bruchez
  Manager Center of Excellence, Adobe

FEATURED PRODUCTS

• Adobe Creative Cloud
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• Adobe Experience Manager
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• Adobe Sign
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• Adobe Workfront
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