Content Supply Chain - Delivery and Activation
Deliver personalised content for your entire customer journey.
Adobe empowers you to seamlessly deliver content to all your digital channels — including web, email and social — as well as to mobile devices and apps, so you don’t miss opportunities to meet customers with the right content.
Power experiences and improve performance — effortlessly.
Activate on-brand content across channels quickly.
Easily deliver content for activation across channels with robust integrations to Adobe Experience Cloud and third-party delivery applications.
- Web. Quickly create, edit and publish content to all your digital properties with Adobe Experience Manager Sites.
- Omnichannel. Deliver content across email, SMS and more anywhere in the customer journey — all from one application with Adobe Journey Optimizer.
- B2B Journeys. Orchestrate and execute personalised, cross-channel B2B campaigns with Adobe Marketo Engage.
- Third-party media and social advertising platforms. When available, you’ll be able to publish to Google AdSence, Meta and more to immediately reach your target audiences with new, relevant content.
Assemble high-affect modular content in real time.
Combine existing content and layouts to create reusable fragments that can be published to any channel, ensuring consistent messaging and customer experiences.
- Content reuse. Author and adapt modular content for reuse across channels.
- Multichannel authoring. Edit and preview experiences within the context of specific channels to check activation readiness.
Deliver rich media across apps and channels.
Use generative AI to create ads using assets such as documents — and soon images and videos — to save time and maintain consistency across formats.
- Multiple variations. Create multiple asset renditions in various sizes, formats, resolutions, crops and effects to meet the needs of devices and channels.
- Cross-device compatibility. Create assets that are compatible across multiple devices and channels.
- Optimal formats. Access assets in the optimal formats for your selected channels.
Delivery and activation is powered by these Adobe products.
Meet Adobe GenStudio for Performance Marketing
Our newest generative AI-first application unifies all the capabilities marketers need to scale on-brand campaigns and will include the ability to send approved content for activation directly to third-party platforms or other Adobe Experience Cloud applications.
“By partnering with Adobe, we are expanding our technical capabilities and driving our digital business innovation — always with the goal of providing a seamless and personalised experience for our customers across all online and off-line channels.”
Michael Nilles, Chief Digital & Information Officer, Henkel AG & Co KGaA
