Insurance Success Stories
“We immediately noticed a return in our paid search performance. We saw a 20 to 30 per cent improvement in our cost per quote and cost per acquisition. It makes my life much easier to bring it all together from a reporting and attribution perspective.”
Mark Dawson, Senior Media Planner, Allianz Australia
One of the largest global insurers in the world has turned to Adobe to maximise their media spend and target those customers who are in the market for insurance—and who are new to Allianz.
“Instead of taking a day to send out a policy change form on paper and then waiting a week or longer to get it back, now 70% of returned forms are received within 24 hours. For Unum, our customers come first, so we wanted to provide an easier way to complete these forms.”
Kristina Welke, assistant vice president for shared services for Unum
Life and disability insurer Unum wanted to accelerate collaboration with their customers. They adopted an electronic signature solution with great results in speed, electronic tracking and—most importantly—customer service.
“Instead of taking a day to send out a policy change form on paper and then waiting a week or longer to get it back, now 70% of returned forms are received within 24 hours. For Unum, our customers come first, so we wanted to provide an easier way to complete these forms.”
Sophie Bellermare, AVP strategic digital initiatives at Manulife
Learn how Manulife quickly scaled their website content management to provide a customer-first experience.