Real-time Customer Profile

Brands need a 360-degree customer profile updated in real time to ensure personalised engagement in the context of their customer journey across channels and interactions.



See what makes Real-time Customer Profile work.

Data ingestion

Enhance a unified customer profile with data streamed in real time or batch updates.

Identity resolution

Connect the customer identity dots across datasets by stitching together data from your sources using customer identities from each dataset.

Intuitive audience designer

A visual canvas to create, rank and enrich audiences for personalised real-time journeys or campaigns.

Central cross-channel profile

Ingest data about a customer across multiple touchpoints and merge it into a single, central and constantly updated customer profile.

Dynamic segmentation

Move your customers in and out of your audiences and journeys dynamically in real-time as your customer profiles update.

Learn more about advanced customer journey orchestration with Adobe Journey Optimizer.

Learn more


Build end-to-end customer journeys with real-time customer views.

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