The confidence and efficiency to grow your businesses ecommerce operations

Scale and diversify your business without complicating your ecommerce operations. Adobe Commerce is an enterprise-ready platform that lets you run both B2C and B2B business channels from a unified back end. It uses native integrations and AI to simplify workflows, reduce total cost of ownership, and accelerate time to value.

Take a tour of Adobe Commerce

Learn how our future-proof commerce technology, global partner ecosystem, and extensions marketplace can grow your business revenue.

Adobe Commerce mobile centricity

Focus your ecommerce operations on customer experience, not infrastructure and overheads.

The line between B2B and B2C business is changing — and it is increasingly blurred. B2B businesses are increasingly digitizing their sales processes. They're seeing opportunities for online direct-to-consumer sales, as well as demand for buying and selling on B2B marketplaces. Meanwhile, B2C businesses are experiencing increasing pressure to create seamless shopping, fulfilment, and return experiences across multiple digital touchpoints, channels, and global markets.


Whether you’re running a B2B or B2C business or both, flexible ecommerce operations are key to efficient growth. The fewer commerce platforms you have to manage, the more manageable your operational costs and processes will be.


Digital business is growing rapidly worldwide — so if you want to grow, you need to prepare. A single, unified commerce platform can help. As you add new sales channels and storefronts to serve different customers, you need a unified back end that allows you to easily manage a growing product catalog, large orders, and traffic spikes.


Your ecommerce operation should have customers front and center. With Adobe Commerce you can create a cohesive, coherent journey that promotes easy conversions, repeat sales, and lasting relationships.

Adobe Commerce mobile centricity

Adobe can help

Whether you’re just starting in digital commerce or expanding into new business models, Adobe Commerce lets you add and manage unlimited B2B and B2C channels and storefronts around the world on a single platform, and it helps you scale with intelligent workflows that reduce manual tasks. This means back-end efficiencies such as connected inventory, unified ordering and payment, and the convenience of a single login.

One platform, a single back end, unlimited storefronts
Experience the ease and efficiency of a single login while you customize each front end with thousands of extensions that you can tailor to your business needs.

Scale quickly without impacting the customer experience
Experience unhindered growth with an enterprise-grade, cloud-based platform built to support extensive product catalogs, large orders, and traffic spikes, all with the peace of mind of enterprise-level security.

AI-powered workflows
Use the power of Adobe Sensei artificial intelligence to automate merchant tasks such as catalog updates and product tagging, and to personalize customer experiences such as product recommendations.

Adobe integrations
Natively integrate with Adobe products such as Analytics, Target, Experience Manager, Sign, and Creative Cloud to simplify enterprise-level workflows and personalize and optimize the customer experience.

Get faster ROI and lower TCO with your ecommerce operations as you grow.

Read the IDC Business Value Paper, sponsored by Adobe, to learn why participants invested in Adobe Commerce Cloud see 29% higher platform revenue, an ROI boost of 247% over three years, and break even on their investment in less than a year.

Data warehousing management

Data warehousing management

The right partner can set you on the right path

When it comes to establishing best practices for your ecommerce operations, partners can be a powerful resource. Reach your goals faster with the Adobe Commerce partner ecosystem, where you’ll find expert solution partners and developers, robust services, and third-party apps.

“We needed agility across multiple segments of the platform, and a sustainable cost structure that would pave the way for our global deployment plan.”

Herriot Stobo

Director, Omnichannel Innovation and Solutions, HP


View HP’s story

Adobe Commerce delivers operational confidence

Integrated B2B functionality

Adobe Commerce continues to set the standard for hybrid commerce operations. As markets evolve, manufacturers, wholesalers and distributors need a flexible, intelligent ecommerce operation to meet the high demands of B2B and B2C buyers.

Extended capabilities

Build your ecommerce operations and capabilities efficiently with extensions, themes, and connectors optimized for Adobe Commerce. You can quickly and easily add new features, integrate with third-party software, and more.

Cloud delivery and security

Operate with confidence in secure, cloud-based services with continuous releases, monitoring, development tools, built-in security tools, and deployment efficiencies.

Let's talk about what Adobe Commerce can do for your business.