Adobe Digital Economy Index
Tap into the most comprehensive U.S. ecommerce insights with our monthly analysis of online consumer transactions. Adobe analyzes more data than any other company, spanning over one trillion retail sites, 100 million SKUs, and 18 product categories.
Top-line spend trends across key consumer categories.
Consumers spent $78.7 billion dollars online in February, up 3.7% year over year.
Monthly online spending
Total online spend
Year-over-year growth in online spend
Market share of mobile spend revenue.
Mobile shopping ramped up considerably last year, as consumers become comfortable transacting on smaller screens. Adobe expects that trend to continue into 2025. On an average, Mobile revenue share was 50.0% in February.
https://main--bacom--adobecom.hlx.page/fragments/resources/digital-economy/chart-4
The impact of buy now, pay later solutions.
Consumers continue turning to buy now, pay alter (BNPL) options with BNPL spending seeing continued growth in the first two months of 2025. In February, consumers spend $6.6 billion dollars through BNPL, up 10% year over year.
Buy-now-pay-later monthly spend
Total BNPL spend
BNPL spend growth
Adobe Analytics — the choice of leading online retailers.
Of the top 100 internet retailers in the U.S., 85% rely on Adobe Analytics to deliver, measure, and personalize online shopping experiences. *Per the Digital Commerce 360 Top 500 report (2021)
Dive into more economic data.
Get a clearer understanding of market dynamics, consumer behaviors, and emerging opportunities — all powered by Adobe Analytics.
Adobe Digital Price Index
Powered by Adobe Analytics, the Digital Price Index taps into terabytes of data for a comprehensive measurement of digital economy inflation.
Holiday shopping trends
Uncover detailed findings on consumer holiday spending habits you can use to enhance future shopping experiences.
Download the latest DEI report 2024 Quarterly Forecast here
Download the latest DEI report 2024 Quarterly Forecast here
Download the latest DEI report 2024 Quarterly Forecast here
