Tap into the most comprehensive U.S. ecommerce insights with our monthly analysis of online consumer transactions. Adobe analyzes more data than any other company, spanning over one trillion retail sites, 100 million SKUs, and 18 product categories.
Consumers spent $88.7 billion dollars online in October, up 8.2% year over year.
Mobile shopping ramped up considerably last year, as consumers continue to be more comfortable transacting on smaller screens. Adobe expects that trend to continue through 2025. On an average, mobile revenue share was 51.4% in October.
Consumers continue turning to buy now, pay later (BNPL). In October, consumers spent $7.1 billion dollars through BNPL, up 7.6% year over year.
Of the top 100 internet retailers in the U.S., 85% rely on Adobe Analytics to deliver, measure, and personalize online shopping experiences. *Per the Digital Commerce 360 Top 500 report (2021)
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Uncover detailed findings on consumer holiday spending habits you can use to enhance future shopping experiences.
