Adobe Campaign Pricing

Adobe Campaign lets you focus on creating meaningful relationships that span across channels, touchpoints, and devices with a unique pricing structure and flexible subscription model. Marketers don’t have to worry about how much each message costs, and can instead focus on building high quality customer relationships that span across channels, touch points and devices.

Active Profiles

Pay based on the number of active customer profiles that you’re engaged with — defined as people that you’ve messaged within a 12-month period — rather than paying by number of messages sent.


Choose the primary customer engagement channels that you’ll use — email, SMS, push notifications, in-app messages, direct mail, and more — and pay only for the ones that you need.


With the assistance of our professional services team or one of our experienced Adobe Campaign partners, we’ll work with you to develop a tailored solution for your unique needs, custom channel use cases, or compliance requirements — and adjust pricing accordingly.


“The numbers speak for themselves. Adobe has had a tremendous impact on our digital marketing strategy.”

Otto Rosenberger, Former CMO at Hostelworld Group

Before Adobe Campaign, Hostelworld struggled to send out 300 emails. Now, their marketers deliver more than a billion emails per year to customers worldwide at different points in their journeys.

Watch Hostelworld's story

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The ROI of Adobe Campaign.

months payback period.

The average payback period of the marketers was 6.6 months.


Companies saw a 338% return on investment after 3 years.

increased open rate.

Open rates improved by 60% within the first 6 months.

Not ready to talk to sales?

Learn more about email marketing, customer journey, and omnichannel marketing.

Get customized pricing for Adobe Campaign.

Talk to us about how Adobe Campaign can help you orchestrate, visualize, and individualize omnichannel campaigns across the entire customer journey.

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