Adobe Experience Platform Data Governance

Take the guesswork out of enterprise data governance.

Keeping track of your data and making sure it's used appropriately is a tall order. With Adobe Experience Platform Data Governance, a first-of-its-kind data governance and management framework, you have the power to classify, manage, and enforce how your data should be used across the enterprise — so you can use data more responsibly and build customer trust.

Adobe Experience Platform Data Governance Benefits


Isolate your data
Separate and flexible virtual environments for exploration, demonstrations, and experience applications development.

Control access to data
Enterprise data governance enables your organization to use data more responsibly, limiting misuse of data and leakages.

Centralize your enterprise data governance
Manage data governance policies in the cloud and extend them to custom workflows and applications, including both systems of engagement and record.

Govern and manage data your way
Govern experience data with the flexibility your business needs using custom labels and policies.

Use data safely
Minimize inappropriate data usage by warning data users about unintended uses or by simply preventing policy-aberrant data usage.

Increase efficiency
Save time and resources in compliance management for IT and lines of business.




A single framework for enterprise data governance

General Labeling
General Labeling

Apply specific labels to classify data based on governance and compliance needs. This includes out-of-the-box contractual, identity, and sensitive data labels. You can also create custom data labels.

Label inheritance
Label inheritance

Labels are automatically inherited based on lineage of experience data source by segmentation and activation workflows. Labels applied at dataset level are inherited by all fields in the dataset.

Policy framework
Policy framework

Create, manage, and communicate data usage policies, including policy templates, custom policies, audit of data usage, and integration-ready APIs.

Policy Enforcement
Policy Enforcement

Enforce data usage policies within data usage workflows. Out-of-the-box enforcement capabilities are provided in data activation workflows native to Platform. Custom applications on Platform can define their own enforcement workflows to warn or restrict data usage.

Lineage Analysis
Lineage Analysis

See how intended data usage may violate policies. Also, perform comprehensive lineage analyses and receive recommendations on how to comply with policies.

Open API's
Open APIs

All our functionalities are available via REST-based APIs. Use those APIs to leverage Platform’s data governance framework directly in your applications.

Open API's
Data isolation

Use API-first sandboxes to virtually partition a single instance of Experience Platform, allowing you to contain multiple initiatives, production or development focused, within their own boundaries.

Open API's
Access control

Manage users access and permissions to use Platform workflows, data, and resources, based business needs.

Resources for Experience Platform Enterprise Data Governance

White paper

White Paper

Check out our white paper for Adobe Experience Platform Data Governance and dig deeper into the details.

Understand data governance

Watch our video to get a quick overview of the data governance capabilities in Adobe Experience Platform.