Unified Customer Profile and Audience Orchestration
ADOBE JOURNEY OPTIMIZER
Adobe Journey Optimizer pricing and packaging.
We built a package that’s right for your business, no matter the size.
Take advantage of advanced capabilities, such as real-time profiles and audiences, offer decisioning, and real-time one-to-one or one-to-many experiences, with packages designed to meet your business needs.
Select
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
Prime
Everything the Select package offers — plus expanded journey management and real-time segmentation capabilities designed to reach growing audiences with greater speed and accuracy.
Ultimate
The most powerful enterprise journey management package that adds advanced road-mapping features, such as offer decisioning and more AI-powered tools — all in a single solution.
Features |
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Ultimate |
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Journey Orchestration Canvas |
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Campaigns (Batch and API) |
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Outbound Communications (Email, SMS, App Push, ...) |
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E-mail Deliverability and Reputation Management |
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Dynamic Content and Message Personalization |
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Digital Asset Library |
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Preview, Simulation and Proofing |
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Landing Pages and Subscription Management |
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Geofencing and location-based engagement |
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Send-time optimization |
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Insights and Reporting |
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Real-time event-based one-to-one journeys |
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Inbound Engagement (API, Web, Mobile In-App, ...) |
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Rapid Delivery App-Push (burst mode) |
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Omnichannel Offer Library |
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Rules-based and Formula-based Next Best Offer |
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AI/ML Models for Next Best Offer |
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Select |
Prime |
Ultimate |