ADOBE JOURNEY OPTIMIZER

Adobe Journey Optimizer pricing and packaging.

We built a package that’s right for your business, no matter the size.

Take advantage of advanced capabilities, such as real-time profiles and audiences, offer decisioning, and real-time one-to-one or one-to-many experiences, with packages designed to meet your business needs.

Select

The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.


Prime

Everything the Select package offers — plus expanded journey management and real-time segmentation capabilities designed to reach growing audiences with greater speed and accuracy.


Ultimate

The most powerful enterprise journey management package that adds advanced road-mapping features, such as offer decisioning and more AI-powered tools — all in a single solution.


Features

Select

Prime

Ultimate

Unified Customer Profile and Audience Orchestration

  •  
  •  
  •  

Journey Orchestration Canvas

  •  
  •  
  •  

Campaigns (Batch and API)

  •  
  •  
  •  

Outbound Communications (Email, SMS, App Push, ...)

  •  
  •  
  •  

E-mail Deliverability and Reputation Management

  •  
  •  
  •  

Dynamic Content and Message Personalization

  •  
  •  
  •  

Digital Asset Library

  •  
  •  
  •  

Preview, Simulation and Proofing

  •  
  •  
  •  

Landing Pages and Subscription Management

  •  
  •  
  •  

Geofencing and location-based engagement

  •  
  •  
  •  

Send-time optimization

  •  
  •  
  •  

Insights and Reporting

  •  
  •  
  •  

Real-time event-based one-to-one journeys

  •  
  •  

Inbound Engagement (API, Web, Mobile In-App, ...)

  •  
  •  

Rapid Delivery App-Push (burst mode)

  •  
  •  

Omnichannel Offer Library

  •  

Rules-based and Formula-based Next Best Offer

  •  

AI/ML Models for Next Best Offer

  •  

Select

Prime

Ultimate