On the 10th of February 2021, at 3pm GMT, we’re hosting Adobe’s Webinar for Marketing Professionals.

We’ll expand on key themes from the 2021 Digital Trends Report and discuss how a year of constant disruption has changed customer behaviours and pulled marketing into the boardroom.

92% of senior executives agreed that the lockdown period made digital transformation a priority as record numbers of customers were forced online. In the second half of 2020, it was clear that brands who invested in digital transformation were coming out on top.

In this webinar, we’ll share practical insights into how:

• Marketing has entered the boardroom as brands turned to digital experience as a lever for growth.
• New (previously non-digital) customers are creating new journeys and buying behaviours.
• Brands are confronted with fierce competition for digital talent as companies shift to remote working.
• Legacy tech and a lack of digital skills are the top barriers to better digital experiences.

You’ll come away with a clear understanding of what’s changed since the pandemic and how to prepare for 2021.

Register for the Adobe’s Marketing Trends Webinar.