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AI traffic now drives 83% higher revenue per visit.
Adobe data shows AI-referred shoppers convert 90% better. Find out what it means for retailers this holiday season.
The State of AI Readiness in Retail.
Explore insights on why 56% of retailers struggle to scale AI initiatives, and a five-step action plan on how to overcome current hurdles.
Decoding the data shaping 2026 holiday strategy.
Explore new research on 2026 holiday shopper behavior and how leading brands are adapting creative and media strategy.
Holiday shopping trends in 2026.
Explore Adobe’s Holiday Shopping Report for insights on spending, AI-driven traffic, best-selling products, and changing consumer demand.
AI trends in retail and consumer goods.
Understand the actions retail and consumer goods brands must take to turn AI investment into personalized, consistent, end-to-end shopping experiences.
Best Buy on the new rules marketers must play by.
Best Buy's Milena Krasteva explains why influencing AI systems is now the playbook — and why it’s as important as influencing customers.
Back-to-school shopping trends 2026.
How clear backpacks and bento boxes became 2026’s must-haves, with search interest for clear packs up 140% since 2023.
Best Buy builds an AI-ready content engine.
Best Buy scales governed content activation with Adobe Experience Manager Assets, Workfront, and Firefly.
How AI can drive long-term retail app engagement.
Discover why customers delete retail apps and how Adobe Brand Concierge delivers AI-powered experiences that boost retention.
