Adobe Digital Leaders Webinar

Decoding the Data Shaping 2026 Holiday Strategy

Length: 60 mins

Holidays are the one season people want to be marketed to, forwarding the ads they love and screenshotting the ones that land. That kind of attention is rare, and the brands earning it in 2026 have long been thinking about how. This session breaks down the data, consumer behavior, and creative decisions shaping 2026 holiday strategy, from how creative choices affect performance to what brand leaders are learning as the season unfolds. Adobe experts bring the research and pattern recognition behind a holiday plan built on what works for some of the world’s biggest brands.

In this session, you'll learn how to:

  • Ground your 2026 holiday plan in new research on shifting shopping behavior, including how shoppers are weighing value and discovering products across more channels than before.
  • Examine how leading brands are adjusting creative and media strategy to meet shoppers who are weighing more options with tighter budgets, from message sequencing to how they test creative before committing spend.
  • Put Adobe's AI-powered tools, including Adobe Brand Intelligence, to work producing and adjusting holiday creative faster as trends and performance data shift.

The teams building holiday strategy around what shoppers actually want will be in this session. Register today.

Please share your contact information to view the webinar.


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Event speakers

Vivek Pandya

Director, Adobe Digital Insights, Corporate Marketing

Adobe

Vivek is a leading analyst and ecommerce expert who has worked with some of...

Belinda Conde

Director of DaaS Marketing

Semrush

Belinda Conde leads marketing for the data side of Semrush's business, incl...

Marta Frattini

Director of Industry Strategy and Marketing, Retail

Adobe

Marta Frattini is the Director of Industry Strategy and Marketing – Retail ...

Elliott Wiener

Head of Global Content Strategy

Adobe

Elliott Wiener is a content strategy leader with two decades of experience ...
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See all resources
Title
Decoding the data shaping 2026 holiday strategy.
cardDate
2026-10-07
cardImage
CardDescription
Explore new research on 2026 holiday shopper behavior and how leading brands are adapting creative and media strategy.
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caas:content-type/webinar
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caas:content-type/webinar, caas:products/brand-visibility, caas:industry/retail, caas:webinar-timing/on-demand