The 2020 Digital Trends in South Africa report shines a light on what South African markets believe better customer experience is and how they are delivering it. Produced in collaboration with Econsultancy, our report reveals a decade of strategies and insights around personalised customer experiences, using AI to deliver campaigns, and the persistent challenges around Conversion Rate Optimisation (CRO) and data protection.
From agile start-ups to industry heavyweights, we look at how some of the most innovative companies in South Africa are responding to challenges and getting ahead. To find out more about the most talked-about insights and tactics, complete the form and download the 2020 Digital Trends in South Africa report.
Here are just a few of the highlights:
- 25% of marketers in South Africa recognise that customer experience is a key differentiator and essential to growth in 2020.
- 23% of South African companies are using AI and machine learning to drive both campaigns and experiences, compared with only 16% of their peers globally.
- Automation to improve efficiency needs more attention, with Conversion Rate Optimisation (CRO) lagging behind the global average.
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