Adobe Summit

The digital experience conference is back, 8-9 June 2023 - London and virtual.

Adobe Sensei infuses digital experiences with the power of AI.

Use hundreds of capabilities powered by AI and machine learning across Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud. With advanced insights, prediction and understanding, our customer data platform lets you personalize experiences to millions of people in milliseconds.


Artificial intelligence and machine learning services

Say goodbye to the complexities of building, managing and operationalising data science. Easily inform, augment and standardise advanced attribution, customer journey management and content into a single unified experience.

Learn more about AI services

Adobe AI solutions

Simplified AI

With AI and machines learning services, you can use data to make decisions without being a data scientist.

Customer experience AI

Drive personalised customer experiences across all channels with the power of AI.

Trusted AI

AI uses transparent and explainable data to drive personalised, meaningful, long-lasting experiences.

esri logo

“It’s like a light bulb turns on when our customers realise that we really care about them. And when our message resonates with customers, they care about what we’re doing, too.”

Steve Schultz
Head of Marketing Technology, Esri

View Esri’s story


Adobe Sensei is growing the accessibility of artificial intelligence.

Adobe’s AI services, powered by Adobe Sensei, are helping solve some of today’s biggest digital experience challenges. Learn why over 80 per cent of Adobe Experience Manager customers are using our artificial intelligence capabilities to accelerate their digital modernisation.

Adobe Analytics

Get from data to insights faster with AI.

Your customers generate huge amounts of data each day, so you need machine learning that understands what matters most. Adobe Sensei in Adobe Analytics helps you do just that — so you can truly analyse your data and uncover the rich customer insights beneath. And then you can act on it.

Separate the signal from the noise and identify which statistical fluctuations matter — and which don’t.


Identify potential causes or contributing factors for significant changes in trend data and anomalies.


Identify and prioritise the most critical alerts across all your data.


Automatically find overlap and similarity in existing segments to optimise ad spend and ROI.


Intelligently identify distinct and actionable groups of valuable customers and prospects.


Predict whether customers and prospects are most likely to perform an action, such as convert, churn or respond.


Objectively determine the fractional impact of each marketing touchpoint along a customer’s journey toward conversion.

Adobe Audience Manager

More intelligent data management.

Managing audience profiles is a tall task, especially when you’re juggling huge amounts of customer data. Adobe Sensei in Adobe Audience Manager streamlines the entire process, helping you to build unique audience profiles so you can identify your most valuable segments. And then use them across any channel.

Find new high-value audiences by mapping users, sites and categories based on algorithmic segments to uncover clusters of users similar to “seed users.”


Surface real-time audience data from online and off-line sources to deliver reach projections for accelerated campaign planning at an audience segment level.


Surface similar traits in real time so customers can expand their segments quickly.

Adobe Campaign

Let AI guide your customer journeys.

Customers expect smooth, personalised journeys from their very first interaction with your brand all the way through conversion. To deliver that kind of experience, you need robust campaign management powered by AI. Adobe Sensei in Adobe Campaign helps you to understand what customers will respond to, so you can improve the effectiveness of your campaigns.

Recommend content for subject lines to improve email performance based on predicted open rates for emails.

Adobe Experience Manager

Smarter content management and delivery for better experiences.

Delivering great experiences takes strategic planning, creative thinking and flawless execution. To make this process even better, Adobe Sensei powers several features within Adobe Experience Manager — so you can deliver intelligent, personalised experiences across all your channels. And you’ll get better ROI for your spend on assets — finding what you need faster, keeping up with the demand for personalised experiences and handling the complexity of audiences, devices and channels.

Automatically tag images and deliver better findability — so you can find your assets in a snap.


Create a shorter version of a master text, in order to produce variations for different marketing channels more quickly and speed up content velocity.


Identify the most active and knowledgeable content creators who contribute significantly within an online community, so you can keep in touch and reward them to ultimately encourage end-users.


Automatically detect and crop the focal point in any image or video, capturing the intended point of interest, regardless of screen size.


Look for visually similar assets in the repository, improving discoverability within the repository.

Adobe Experience Platform

Machine learning meets customer data.

Today, many customer data platforms (CDPs) fall short of their goal — to deliver engaging, intelligent experiences. With the help of Adobe Sensei, Adobe Experience Platform can do what most CDPs can do — and then do so much more. Access and tune machine-learning models powered by Adobe Sensei in Experience Platform Data Science Workspace that help you to surface insights and predictions. So you can make decisions faster and experiences better.

Use Adobe Sensei models for time series data to perform forecasting, so you can scale system resources based on anticipated usage, identify changes in behavioural patters and forecast revenue.

Statistical modelling and machine learning that automatically finds unexpected anomalies in your data. It combs through vast amounts of data to immediately identify factors that are affecting your business.

Learn more

Marketo Engage

Predictive engagement with powerful AI.

B2B marketing is getting smarter and faster. Adobe Sensei helps you to keep up, powering predictive capabilities within Marketo Engage to help marketers deliver intelligent, innovative experiences.

Predictive Content uses machine learning and predictive analytics to automatically recommend the right content to the right prospect based on firmographic, visitor and behaviour profiles on web and email.

Predictive Audiences for events uses firmographic, visitor and behaviour profiles to intelligently identify those most likely to register, attend or watch on-demand content as part of your events strategy allowing you to predict results up front and throughout the campaign.

Adobe Target

Authentic personalisation is better with AI.

Personalisation at scale requires leading-edge technology and powerful AI. Adobe Sensei in Adobe Target eliminates the guesswork, so that you can move ahead with your personalisation goals — knowing confidently that you’re delivering the best possible experience every time.

Combine messages or offers and match different variations to each visitor based on their individual customer profile, delivering highly personalised content.


Identify a winner among two or more experiences being tested and automatically reallocate more traffic to the winner. This increases conversions while the test continues to learn as it runs, dynamically adjusting traffic to maximise gains.


Quickly deliver an unlimited number of personalised customer experience variations across your digital properties by determining the best experience for each customer and continuously optimising it as consumers take actions.


Display products or content that might interest consumers based on previous user activity, such as previous views or purchases, to create cross-sell and upsell opportunities.


Provides more information on how the Target personalisation models behind Automated Personalisation and AutoTarget activities personalise visitor traffic.  Automated Segments shows how different automated segments defined by Target's personalisation models responded to the offers/experiences in the activity. Important Attributes shows the top attributes that influenced the model and their relative importance.

Related content


Needle in a Haystack No More

The time has come to combat poor targeting, inefficient channels and suboptimal strategies. With AI powering everything, you can do that and more — and deliver personalised experiences along the way.


AI-Powered Personalisation — Above Expectation, Beyond Imagination

Delivering the best personalised experiences starts with really knowing your customers. And that starts with powerful AI.


Delivering the Volume, Variety and Velocity of Content You Need

For you to get the right amount of content out the door every time, you need robust machine learning to do the heavy lifting.

Let’s talk about what Adobe Experience Cloud can do for your business