MEDIA AND ENTERTAINMENT USE CASE
Deepen customer relationships with personalised experiences.
Media and entertainment companies can strengthen customer relationships and drive growth with the right add-on and upgrade campaigns. Adobe connects the dots across the customer journey in real time, enabling tailored, AI-powered engagement that boosts repeat visits, upgrades and merchandise sales.
Drive incremental revenue with personalised offers, timely messaging and optimised engagement.
Turn audience interest into measurable growth.
Identify customers actively streaming, ordering and engaging across your platforms — and deliver timely, relevant offers. Adobe solutions unify customer preference and behavioural data to power smarter cross-sell and upsell strategies, letting you engage the right audience with the right message at exactly the right moment.
- Connect customer identities and engagement across every touchpoint, including connected TV, mobile apps, web, theme parks and retail.
- Perform fast, holistic analysis to understand customer interests and needs to maximise revenue.
- Use AI to access real-time customer insights, identify key moments and personalise experiences.
Guide every customer and sports fan to their next best experience.
Keep customers engaged and coming back by triggering next-best offers based on behaviours such as attendance, video completion or purchases. Adobe lets you deliver timely, relevant promotions — whether for a new film, exclusive merch or next season’s tickets — that make each customer feel like it was created just for them.
- Build a centralised offer library and intelligently prioritise what each customer sees across every touchpoint.
- Manage and optimise cross-channel and individual interactions in real time with flexible rules, formulas and AI-powered decisioning.
“With Adobe’s AI capabilities, we expect to gain customer insights and validate our learnings twice as fast, accelerating Sling TV’s decision-making so we can optimise our marketing efforts for maximum impact.”
Jay Suh, Vice President of Digital Marketing
Sling TV
Dive deeper into what Adobe can do for your media and entertainment organisation.
Content as a Service v3 - media-and-entertainment - Wednesday, December 3, 2025 at 15:19
