ADOBE CUSTOMER JOURNEY ANALYTICS B2B EDITION USE CASE
Analyse account-based marketing engagement and effectiveness.
Visualise and understand account-based marketing engagement. Adobe lets you identify high-impact experiences and optimise outreach strategies across multi-stakeholder B2B buyer journeys.
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Account-based marketing (ABM) success depends on knowing which accounts are truly engaged.
Customer Journey Analytics B2B Edition unifies fragmented customer data into account-level insights, so teams can analyse engagement across channels, identify high-intent accounts and refine outreach strategies to accelerate pipeline and drive revenue.
Get deep, layered visibility into account engagement.
Map every online and off-line touchpoint with journey canvases that help teams understand how each stakeholder within a buying group interacts with your content and campaigns. With structured, chronological insights, sales teams can engage more effectively, while marketing teams can profile accounts for expansion. Users can customise views by milestones, campaigns or engagement patterns to visualise the full path to conversion and uncover actionable insights.
Understand what’s leading to key milestones.
Use flow diagrams to uncover the most influential experiences — like progressing from lead to MQL, registering for an event or reaching closed/ won status. Visualise how accounts and buying groups move through key interactions and stages over time.
Segment cohorts for activation in campaigns.
Use cohort segmentation to analyse behaviour patterns within your target company and group B2B buyers who are ready for activation. It also helps you to understand which marketing efforts accelerate milestone attainment. Teams can compare deal velocity across segments, assess sales cycle length and evaluate the impact of strategic initiatives on progression timelines to deliver more effective personalisation and campaign orchestration.
