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Looking for B2C journey analytics? Go to Adobe Customer Journey Analytics
- Analysis and visualization
- Journey data flexibility
- Insights activation
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Understand the complete account journey.
Use cross-channel analysis and AI-powered insights to deeply explore B2B customer and buying group journeys, so you can drive exceptional experiences at every step and accelerate revenue growth.
- Analyze and visualize every touchpoint in your complex buyer journeys across individuals, buying groups, accounts, and opportunities.
- Explore your online and offline data in a powerful, flexible analysis workspace to assemble deep insights and get answers quickly.
- Perform account and buying group engagement analysis using hands-on tools that let you map buyers’ journeys, explore product usage, and unify views of qualitative and quantitative data.
Bridge the gaps across marketing and sales with integrated journey data.
Combine multi-layered B2B customer journey data with a robust, flexible data framework that powers fast, comprehensive insights.
- Integrate both person- and group-based customer journey data from across channels and devices — both online and offline.
- Analyze how campaigns, channels, and content impact buying group behavior and sales pipeline progression.
- Provide access to customer insights while respecting privacy and adhering to your evolving data policies.
Transform insights into impactful engagement.
Leverage powerful activation and integration tools to quickly put insights to work optimizing experiences, enhancing precision across go-to-market programs, and maximizing ROI.
- Segment audiences based on buyer insights and publish them across Adobe activation platforms for targeted experience orchestration.
- Use real-time dashboards and customizable reports to get immediate insights, refine strategies, and translate them into effective campaigns that increase efficiency and drive results.
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Gartner names Adobe a Leader in digital experience platforms eight years in a row.
Citing our strengths in brand awareness, innovation, and partner support, Adobe is once again named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms.
Unlock more with Adobe integrations built for B2B.
Customer Journey Analytics B2B Edition + Adobe Real-Time CDP B2B Edition
Enrich your account profiles with cross-channel behavioral insights for better audience creation and activation.
Customer Journey Analytics B2B Edition + Adobe Journey Optimizer B2B Edition
Get deeper insights into account and buying group engagement to deliver more personalized offers and journeys.
Learn more about Adobe Customer Journey Analytics B2B Edition.
Questions? We have answers
What is Customer Journey Analytics B2B Edition, and what does it do?
Customer Journey Analytics B2B Edition is a purpose-built B2B analytics application for analysts and marketers. It enables cross-channel data visualization and actionable insights across the entire customer lifecycle at the opportunity, account, buying group, and individual stakeholder level — at scale.
Who is Customer Journey Analytics B2B Edition for?
Customer Journey Analytics B2B Edition serves analysts responsible for supporting marketing, product management, and sales by providing ad-hoc, in-depth, actionable insights and reporting. It also serves marketers responsible for analyzing and exploring marketing impact across campaigns, channels, and content, deriving deep data and metrics that inform the next-best actions to drive value throughout the entire customer lifecycle.
What problems does Customer Journey Analytics B2B Edition solve?
It brings together customer data from across a B2B company’s business intelligence technology stack to create one cohesive view of the customer journey. It empowers marketing and sales teams to use the same customer data to achieve common revenue goals.
What makes Customer Journey Analytics B2B Edition different from other solutions?
Customer Journey Analytics B2B Edition goes beyond out-of-the-box marketing dashboards, data visualization, and top-of-funnel acquisition marketing influence reporting. Customer Journey Analytics B2B Edition powers deep, full-funnel journey analysis and actionable insights for marketing and sales teams throughout the customer lifecycle — across acquisition, growth, and retention.
Let us show you the full power of Adobe Customer Journey Analytics B2B Edition.
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Title
Real-time B2B journey analytics that delivers actionable insights.
CardImage
CardDescription
Drive results with cross-channel analysis for individuals, buying groups, accounts, and opportunities in Adobe Customer Journey Analytics B2B Edition.
ContentType
caas:content-type/product-page
Tags
caas:content-type/product-page, caas:products/customer-journey-analytics-b2b-edition
cardDate
2025-06-18