Customer Journey Analytics B2B Edition gives sales and marketing teams clear visibility into pain points at any stage of the customer lifecycle. With unified, account-level insights, teams can re-engage slowed opportunities, refine conversion strategies, and scale winning motions across buying groups.
Give sales and marketing teams the tools to proactively address barriers in the journey and improve conversion rates. Fallout reports let them visualize where accounts drop off between key sales stages. This helps them identify stagnation patterns and uncover what’s preventing progression. By pinpointing these events, teams can develop strategies to re-engage accounts.
Conduct sales progression analysis at the account, buying group, and individual levels using a purpose-built data framework that supports both person- and group-based data. Pivot between dimensions like page type or channel, to uncover insights often hidden in siloed systems.
Sales stage insights are most effective when they reach the right people, at the right time, and in the right format. Analysts can build custom dashboards, alerts, and reports that surface stalled accounts or friction points. Sales and marketing teams can then subscribe to tailored views or receive just-in-time notifications, so they can work together to address issues.
