Adobe Customer Journey Analytics B2B dashboard highlighting account health metrics and trend charts.

ADOBE CUSTOMER JOURNEY ANALYTICS B2B EDITION USE CASE

With multi-touch attribution, every team gets the credit they deserve.

Attribute marketing and sales impact across every B2B touchpoint, from first click to closed deal.

Mapping activity to impact for B2B organizations is complex.

Customer Journey Analytics B2B Edition analyzes attribution across channels, content, and lifecycle stages — giving teams granular insight into the influence of marketing and sales at the account, buying group, or opportunity level.

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Track revenue across the full spectrum of marketing and sales touchpoints.

Customer Journey Analytics B2B Edition allows teams to move beyond single-channel attribution with comprehensive attribution models across the entire B2B journey — from first- and last-touch, to data-driven algorithmic models. You can compare models side–by-side and understand how different marketing and sales touchpoints contribute to opportunity creation and closed revenue. Whether it’s a webinar attended by a prospect or a follow-up call from a sales rep, every interaction can be evaluated for its impact along the customer journey.

Analyze attribution at all levels of the account hierarchy.

Unlike traditional attribution tools that stop at the individual or campaign level, Customer Journey Analytics B2B Edition supports attribution across the full B2B account hierarchy. With multi-level data support, teams can analyze how marketing and sales touchpoints roll up from individuals to buying groups, accounts, and opportunities impact customers, from individuals to buyer groups. This gives your teams a more strategic view of influence — one that helps them understand what's working, which team delivered engagement, and how it contributed to revenue outcomes.

Get insights on the fly with dynamic attribution.

The data view capabilities in Customer Journey Analytics B2B Edition lets teams adjust attribution logic without reprocessing data. For instance, teams can instantly switch from last-touch to linear attribution or compare attribution across timeframes or segments, all with just a few clicks — no SQL required.

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Track revenue impact with CJA B2B Edition.

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Attribute every touchpoint — from first click to closed deal with real-time insights from CJA B2B Edition.

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2024-08-22

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