Adobe Customer Journey Analytics B2B Edition Features

B2B analysis and visualization

Boost performance across marketing, sales, and product teams with analysis and journey visualization tools built for the complexities of B2B journeys.

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Templates and tailored reports

Quickly identify what's working and what's not with pre-built templates for in-depth journey analysis and reporting that leverages account and opportunity data frameworks within Adobe Experience Platform.

Growth metrics and trends. Track growth metrics and trends over time, including changes in accounts, buying groups, opportunities, and average deal size.
Engagement. Monitor engagement and initiate early intervention for accounts at risk of churn or downsell.
Fallout. Analyze conversion and drop-off points across the sales pipeline to pinpoint optimization areas.
Marketing lifecycle analysis. Understand how marketing channels, content, and campaigns generate new opportunities and contribute to closed deals.

Metric charts showing deal size changes, opportunities, accounts, and buying groups

Journey canvas

Tap into a powerful, intuitive journey canvas to visually map and analyze account, opportunity, and buying group journeys.

Comprehensive journeys. Track the progression of opportunities in an interactive dashboard — from initial visitor to closed/won deal.
Cross-channel experiences. Visualize all account engagement across marketing, sales, and customer support.
Journey stages. Add visual nodes to the journey canvas to mark critical touchpoints and chart key metrics.

Guided analysis

Analyze the factors driving product performance, growth and engagement, as well as the impact of new releases. Give your teams the ability to self-serve insights on buying group, account, and opportunity journeys using guided workflows.

Active growth analysis. Get insights into product user growth and acquisition over a defined period.
Release impact analysis. Compare the performance of key indicators — such as a product update or campaign launch — before and after a specific date.
Engagement analysis. Understand the frequency of product feature use compared to the number of users.

Account chart showing opportunities by stages

Buying group graph showing deal size and engagement scores

Freeform flat view (in development)

Examine qualitative data alongside quantitative metrics in a single, custom table view that lets teams list advanced account and opportunity dimensions — such as industry, company size, and opportunity status — as simple columns instead of complex row breakdowns.