Audience Analytics

Our integration between Adobe Analytics and Adobe Audience Manager (DMP) allows you to incorporate audience data such as demographic information, psychographic information, CRM data and ad impression data into any Analytics workflow.


Knowing your audience is a no-brainer.

The better you know your audiences, the more value you can bring to the table. But let’s be honest. There’s knowing your audience and then there’s knowing your audience. Knowing what they’re doing, how they’re interacting with your brand and so on is incredibly valuable. But knowing who they are, what they like and what motivates them is even better.

The integration between Analytics and Audience Manager is the first of its kind and it lets you easily share audience data between your DMP and your analytics engine. This streamlined segment sharing helps you to get a more comprehensive view into your audiences.

Groundbreaking technology

Take advantage of the first productised integration between a DMP and an analytics engine in the marketplace.

Real-time sharing

Share segments from Audience Manager to Analytics in real time to inform audience discovery, segmentation and optimisation.

Richer customer profiles

Share all Audience Manager segments by default to fully enrich your customer profiles in Analytics.

Easy integration

Enable integration through the user interface with minimal code changes required.

Learn more about audience analytics in Adobe Analytics. | image

Integrate existing segments.

Learn how to share segments from Audience Manager to Analytics in real time.

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Dive deeper into audience analytics.

Check out the Adobe Experience Cloud Help section on audience analytics for details on workflows, use cases, FAQs and more.

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