We know you need to make the best decision possible. As you compare Adobe Campaign against other options, get a clearer view of the ways we have separated our product from others in the market.
Get our free guide on the top evaluation criteria when selecting an email marketing solution.
See how Adobe Campaign competes with email service providers by expanding what you can do with email in the context of broader campaign and experience management.
The competition | Adobe Campaign | |
|---|---|---|
Email marketing | ESP segmentation and delivery are often handled separately and data loading and reporting can be manual and inefficient. | We position email within your greater cross-channel campaign management programme. Beyond email delivery, you can build and share audiences, automate workflows and analyse the full impact of email on your customers and other marketing channels. |
Unified Customer Profiles | Doesn’t give you autonomy over your own data to create unified profiles. | Own and access your data and improve your email marketing programme by connecting to multiple data sources for enrichment, improved targeting and personalisation. Adobe Campaign makes it easy to share segments and audiences across your organisation and to do cross-channel reporting to understand what sorts of messages resonate best. |
Flexible service models | Limited options. | Work with Adobe on a full-service or self-service model with a wide array of consulting and coaching packages. Or pick from our global network of specialised partners to support or operate your email marketing programme. |
Why cross-channel campaign management is better when it's part of the Adobe Experience Cloud.
The competition | Adobe Campaign | |
|---|---|---|
Cross-channel campaign management | Separate systems are often required for segmentation, delivery and measurement. Manual list selection and siloed data hinders speed and collaboration. | Our solution is one of the original cross-channel campaign management systems and we continue to improve and invest in it. We offer flexible technology with support for mobile, web and native email, as well as off-line and customised channels. |
Integration with Adobe Experience Cloud | Limited. No productised integrations. | Our solution integrates with Adobe Experience Cloud to bring everything from audience insight and analytics to advertising and personalisation to your cross-channel campaigns. |
Integration with Adobe Creative Cloud | Not available. | You already create and share assets in Dreamweaver. Now easily integrate them into Adobe Campaign. |