The General Data Protection Regulation (GDPR) is the European Union’s new privacy law that harmonises and modernises data protection requirements. While there are many new or enhanced requirements, the core underlying principles remain the same. The new rules have a broad definition of personal data and they have a wide reach, affecting any company that markets products and services to individuals in the EU. As your trusted data processor, we’re committed to compliance and to helping you on your GDPR compliance journey.
Many of Adobe’s data processor responsibilities are already being met by the product functionality available in Adobe Campaign today. We are taking this opportunity to add additional functionality to help facilitate your readiness for GDPR, where possible. Among the areas we are working on are enhanced capabilities to enable you to respond to individual (Data Subject) rights requests (data access, correction and deletion requests). Ultimately, we are here to work with you and do our part in helping you, the data controller.